Five problems account for most travel retail delays, and four of them are packaging or documentation rather than product. A programme that plans the product and leaves the other four to the week before the shipment loses the season in …
The charger was ready three weeks before the carton was. The retailer required a barcode in a defined position, a hanging tab, a country-of-origin statement and a warning block in the local language, and none of the four had been …
A logo came back from a retail audit looking faded, and the cause was not the printer. The ink had been chosen for the primer on that housing, the brand's wipe test used one solvent, the retail chain used another, …
Two promotional programmes were placed for the same campaign date. One shipped three weeks early, the other missed the event entirely, and the difference was not the product: it was that the second programme froze its artwork after the print …
Three corporate programmes can be built from the same charger, and the cost difference between them is a packaging and kitting difference rather than a product difference. Choosing the wrong one is how a programme ends up with an executive-quality …
A customer left a set of keys on the charging pad and found them warm an hour later. The product had passed its certification tests and its foreign object behaviour had never been described, so nobody could say whether it …
The protocol is the conversation between the charger and the device. Most wireless charging complaints trace back to a part of that conversation rather than to a component: the device asking for a level the charger does not offer, the …
Four decisions in coil design fix the product's behaviour: the geometry, the ferrite and shielding stack, the alignment tolerance and the thermal path. Each is a mechanical decision with an electrical consequence, and each is cheaper to take before the …
Two Qi2 programmes shipped in the same quarter. One had the certification scope, the array tolerance and the device list settled before tooling; the other settled them in the week the packaging went to print, and reprinted the cartons twice. …
A brand designed a magnetic charger, printed the platform name on the box and discovered that the name belongs to someone else. The product worked; the packaging did not. The two decisions — the engineering and the branding — are …
Wireless charging efficiency is lower than wired charging, and the number quoted usually includes or excludes different things. Before comparing two products, it is worth knowing where the losses sit: coupling, alignment, the coil and shielding, the convers……
Three items decide whether a wireless charging SKU can be described accurately on a box: the profile it implements, the certification scope that covers it, and the alignment method it relies on. A product can be fully functional and still …
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