What can we say about ‘MagSafe compatible’ on our packaging?

Main answer · Wecent Editorial Team

Short answer: Be careful. MagSafe is an Apple trademark, and Apple operates a licensing programme for accessories made for MagSafe. Using Apple’s marks in a way that suggests endorsement or certification can create trademark and marketplace issues. Review Apple’s published guidelines for using Apple trademarks and get legal advice. Many brands use neutral wording such as ‘magnetic wireless charger for iPhone 12 and later’, or ‘Qi2’ if the product is certified.

Why it matters

Trademark owners control how their marks are used. Packaging that uses “MagSafe” prominently may suggest an official link with Apple. Marketplaces may remove listings or ask for proof of authorisation when Apple marks are used.

Apple’s programmes

Apple runs its MFi programme, which covers accessories made for Apple devices, including MagSafe accessories. Products in the programme can use specific badges and wording under Apple’s rules. Products outside it can’t use those badges.

Neutral alternatives

• “Magnetic wireless charger”
• “Works with iPhone 12 and later” (if tested), noting that iPhone is a trademark of Apple Inc.
• “Up to 15W on supported phones” (if tested)
• “Qi2 certified” only if WPC certified

Referential use

Trademark law in many countries allows some referential use of another company’s marks to describe compatibility, but rules and limits vary. Apple publishes guidelines for third parties using Apple trademarks. Follow them and get legal advice for your markets.

Evidence

Whatever you claim, keep test evidence: phone models tested, alignment, output. If the product is part of a certification programme, keep the certification records.

Marketplace checks

Marketplaces scan listings for brand names. A listing with “MagSafe” in the title may be flagged. Neutral titles reduce this risk.

Packaging review

1. Remove Apple logos and product images unless licensed.
2. Use neutral feature descriptions.
3. Include trademark attributions where you reference Apple products.
4. Check against Apple’s guidelines and legal advice.

Images

Product photos showing an iPhone attached are common, but avoid images that suggest Apple endorsement, such as Apple logos or MagSafe-branded graphics. Use clear images of the product with a generic or attributed phone.

What to ask Wecent

Ask whether the product is part of any certification programme (Qi2 or Apple), and request the documentation. Don’t assume status from the product’s appearance.

This is general information, not legal advice.

Where this answer says confirm with Wecent, the detail is not published on the product page and has to come from the datasheet or the factory. General facts come from the standards bodies, regulators or device makers named in the text.