What actually moves unit cost: tooling, MOQ, packaging, components and freight.
Two price lists arrived for the same product family. One was a single column of unit prices by quantity; the other had tiers, a separate line for the packaging setup, a line for certification work and a column of conditions. …
Two wholesale prices arrived for the same charger, and the difference was explained three weeks later: one included the certification work and the other had priced it as an option. Nothing in either quotation was wrong. The two numbers simply …
Two quotations arrive for what looks like the same 65W charger, and the unit prices differ by more than the components cost. The gap is usually not margin. It is the amortisation of tooling, the packaging route, the branding level …
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